Home/Disneyland/The Disney World Magazine – November 1966
The Disney World Magazine – November 1966
Description
**Bulldozers End Career Of Park’s Old Ad; New Building Takes Over**
Old Ad is dead; long live Ad! This is part of the story at Disneyland, where changes are taking place apace these years and the old Dominguez house has at last gone down in a crumble of plaster and a cloud of dust, giving way to the sovereignty of a cracking new Administration building, much bigger and squarer, and representing the latest in office buildings.
Old Ad, as the long-time headquarters of Park administration has been fondly known, bowed before the bulldozers recently, making way for the raising of a New Tomorrowland. The Dominguez house, its purpose lost with the completion of new Ad, was sitting just about on the center mark of a fabulous futuristic Space Mountain now on the drawing boards.
Old Ad was once the home of the family of Ron Dominguez, the Park’s manager of operations, and headquarters for the sizable orange grove that had to come down, too, to make way for Disneyland in the first place. The house stood for nearly a dozen years in the midst of employee parking lots, behind the facade of Main Street, serving in great part as the Park’s administration center, although it had become to be by no means wholly adequate as housing for everyone’s desk.
New Ad is a 200-room affair, three stories high, and containing some 100,000 square feet of floor space. Actually there are two office buildings, each 450 feet long, and each paralleling the Santa Fe tracks, one on the inside and the other on the outside, with the Primeval World Diorama structure sandwiched between.
Company officers and a great number of departments and/or divisions occupy new Ad, including marketing, purchasing, personnel, accounting, payroll, entertainment, labor relations, special projects, research, wardrobe, merchandising, operations, security and so on. Publicity is back in the City Hall, and Joe Fowler’s office has taken over the publicity trailer.
Among those who stood sadly by as the bulldozers went to work on old Ad were Ron and his parents, Mr. and Mrs. Paul Dominguez. “I’m not usually very sentimental about things,” Ron says, “but I must admit it was a nostalgic moment for us that day. It all happened so quickly!”
Other photo captions:
- "In nothing flat, new Ad is alone and hard at work."
- "Old Ad stands empty, all cleared for action."
- "A bulldozer makes the scene with devastating effect."